spotlight


Integrated Event Planning & Execution


companybrand


Microsoft OEM Marketing Group



program


Spotlight on PC Fashion Showcase – CES ‘08 and Project Show LV



opportunity


The PC industry continues to experience declining revenues and margins on PC products. Like other technology categories, there is an opportunity to increase interest, sales and profits by offering consumers products that reflect their personal lifestyle.  Microsoft wanted to lead the PC Fashion Revolution at one of the world’s largest consumer electonics shows.



plan


  • Showcase and create excitement around the most fashion forward Windows Vista based PC’s at the Consumer Electronics Show 2008.
  • Global call for submission, celebrity judges and award presentation.
  • Supporting brochure, video and live fashion show.
  • PR outreach support.



results


  • Created excitement around Windows Vista at CES 2008.
  • Changed perception of Windows Vista based PC’s  in terms of style and aesthetics.
  • Garnered significant media coverage:  WallStreet Journal (front page), MSN (home page), BusinessWeek.