coolpcs


Online Employee PC Purchase Site



companybrand


Microsoft / Cool PCs



opportunity


There’s no better customer than your own internal employees.  The Microsoft OEM group is dedicated to making this true and wanted to develop an internal website portal and promotional program that features the latest and greatest OEM PCs on the market at negotiated employee purchase prices.



plan


  • Create an employee portal that makes it easy for employees to choose the category and product that fits their needs and links cleanly to OEM back-end commerce.
  • Use Microsoft Silverlight technology to make the user experience more exciting and engaging making online PC shopping more appealing.
  • Create a backend management tool to allow for easy updates.
  • Design a tracking tool, so that measurement of engagement and sell through can be captured holistically and by OEM Partner.
  • Develop materials to promote the site throughout Microsoft employee base.



results


  • Site has received positive reviews from employee base and OEM partners.
  • OEM partners have committed to provide fresh product offerings at good discounts to Microsoft employees.
  • Regular updates now scheduled twice a month.
  • Site used as promotional support tool for on-site OEM events.


Online Employee PC Purchase Site
Company/Brand
Microsoft / Cool PCs
Opportunity
There’s no better customer than your own internal employees.  The Microsoft OEM group is dedicated to making this true and wanted to develop an internal website portal and promotional program that features the latest and greatest OEM PCs on the market at negotiated employee purchase prices.
Plan
Create an employee portal that makes it easy for employees to choose the category and product that fits their needs and links cleanly to OEM back-end commerce.
Use Microsoft Silverlight technology to make the user experience more exciting and engaging making online PC shopping more appealing.
Create a backend management tool to allow for easy updates.
Design a tracking tool, so that measurement of engagement and sell through can be captured holistically and by OEM Partner.
Develop materials to promote the site throughout Microsoft employee base.
Results
Site has received positive reviews from employee base and OEM partners.
OEM partners have committed to provide fresh product offerings at good discounts to Microsoft employees.
Regular updates now scheduled twice a month.
Site used as promotional support tool for on-site OEM events