Product Launch Strategy & Plan

Microsoft, Intel & Gateway

New revolutionary, all-in-one PC product scheduled to launch in four months nationwide with no strategy or launch plan.

• Determine the key product target segment(s).
• Develop category and product positioning strategy & plan.
• Create Out-of-the-Box ideas that will generate “buzz and momentum”.
• Recommend breakthrough integrated programs that will ignite influencers.
• Align three partner companies (Microsoft, Intel & Gateway) to strategy & plan.

• Product launch plan approved and activated.
• Product logo & guidelines developed.
• Partners aligned to cohesive launch strategy & plan.