In-Store Merchandising
Company/Brand
Def Jam/ Kanye West
Program
808’s & Heartbreak CD Release
Opportunity
Support the retail release and promotion of Kanye West’s 808’s & Heartbreak CD with an inexpensive yet impactful ceiling dangler delivered within 3 weeks.
Plan
Brainstorm innovative merchandising systems that complement the essence of the CD cover look and feel and would attract attention in a busy retail space.
Streamline ideas into executable concept that are impactful yet inexpensive to produce and could be delivered within accelerated timeframe.
Result
Client and artist liked and approved recommended concept.
Client artwork provided based on design specs.
Concept delivered within 3 weeks from start to in-store, in time for CD release and on budget.

defjam


In-Store Merchandising



companybrand


Def Jam/ Kanye West



program


808’s & Heartbreak CD Release



opportunity


Support the retail release and promotion of Kanye West’s 808’s & Heartbreak CD with an inexpensive yet impactful ceiling dangler delivered within 3 weeks.



plan


  • Brainstorm innovative merchandising systems that complement the essence of the CD cover look and feel and would attract attention in a busy retail space.
  • Streamline ideas into executable concept that are impactful yet inexpensive to produce and could be delivered within accelerated timeframe.



results


  • Client and artist liked and approved recommended concept.
  • Client artwork provided based on design specs.
  • Concept delivered within 3 weeks from start to in-store, in time for CD release and on budget.