queencollection


Experiential Marketing & Product Demo



companybrand


Cover Girl



program


Cover Girl Queen Collection cosmetics launch



opportunity


Generate awareness for the launch of Cover Girl’s Queen Collection Cosmetics while amplifying Cover Girl’s partnership with mega-star Queen Latifah.



plan

  • Develop a compelling and interactive consumer experience that drives awareness for the “I Am A Queen” campaign.
  • Recruit key retail partners to help build consumer excitement at the point of purchase.
  • Utilize key influencers, celebrities and distinguished press outlets to create buzz.
  • Produce local “Queen for the Day” pampering events in key markets, at high profile events.
  • Radio Interventions, Award show event tie ins, Red Carpet and Ambush Makeovers.
  • Provide consumers the opportunity to be “Queen for the day” at tie-in events in local markets.



results


  • Broadened awareness among target consumers and retail outlets.
  • Increased community profile for the brand through charitable contributions made to various local and national non-profit organizations.
  • Established relevant media exposure for the Queen Collection brand in various markets across the U.S.