cccatalog


Direct Response Catalog



companybrand


Circuit City & Windows Vista



program


Circuit City/Windows Vista Summer 2008 24 page catalog



opportunity


Develop an experiential, transactional, premium direct mail catalog to drive sales of Windows Vista Premium PC’s and complementary “attach” products at Circuit City retail stores during the Summer 2008 season.



plan


  • Design a catalog that elevates and enhances the brand imagery and value propositions of Windows Vista,  Circuit City and Firedog installation services.
  • Showcase  Windows Vista target scenarios with complete solutions including  premium PC’s and “attach” products
  • Drive sales of featured products and services at Circuit City.



results


  • Delivered turn-key project including: strategy, innovative design, imagery, copywriting, print vendor selection, management and mailing.
  • Completed on accelerated 2.5 month timeframe from start to catalog drop.
  • Mailed on schedule, due in 2.5M homes on May 19, 2008.