Online Demand Generation Program

Amazon & Windows Vista

Holiday 2008 PC Demand Generation Program

Leverage Amazon’s loyal technology shopper base to drive consideration and purchase of a new collection of Windows based laptop PC’s during the Holiday 2008 season.  Position Amazon as a preferred online destination for PC purchases.

• Design an Amazon customer exclusive catalog that features the Choice PC collection of products that are Microsoft tested and experience enhanced to drive online traffic.
• Design online email blasts that feature Choice PC products and offers only available on Amazon.
• Develop an Amazon based sitelet improves the customers online PC shopping experience, decision making process and sell-through. Delivered to over 2MM households.

• Delivered first of its kind integrated PC campaign in partnership with Amazon.
• Early results show an increase in Amazon PC site traffic.